Our solutions are generally tailored to the situation but they're usually based on tried and tested analytical and research tools
These analytical techniques employed by Prospect allows us to improve our understanding of the relative importance of attribute inherent in any given product or service.
Prospect holds regular sessions with targeted consumer groups to develop marketing propositions. The sessions deliver extraordinary insight into the way individuals perceive brands, technology and companies, but delivers most value by shining a light on new paths and opportunities
Prospect gathers market insight through desk research, saving clients time by collating relevant information from multiple published and online sources.
Prospect organises regular focus groups to help clients gain a greater understanding of customer needs.
The analysis employs methodology from semantics, semiotics and narrative theory to examine relevant material in terms of its language, visual illustration, meanings, emphasis and readability. The outcome is an objective judgement on how effectively brands, logos, marketing copy and other communication is achieving its aim.
Businesses that understand how their social and communications networks function (as examples: "who talks to who" and "who works out in the cold") - can make significant improvements in overall performance. Prospect employs proprietary techniques to identify problems and indicate solutions
MOSTER is superior proprietary technique deployed to increase understanding of customer satisfaction. It recognises the non-linearity between customer delight and dissatisfaction, and identifies where the threat lies and what needs to be changed to improve performance.
Complex statistical analysis can reveal the meaning of research findings. Prospect uses analytical techniques to extract the value and, particularly to communicate findings through compelling graphics and other output
Prospect conducts research through all channels including email and web-hosted surveys. The latter two methods prove to be extremely cost effective and Prospect's techniques at maximising response rates increases the validity of findings.
Recent surveys have covered Denmark, France, the Netherlands, Poland and Israel. Prospect works with local field research companies in many countries to ensure accurate and consistent data capture.
This technique places brands and attributes within a matrix that shows the degree of relatedness between the components. The exercise allows us to segment brands by their characteristics and to prioritise areas for change according to the overall change in positioning that is desired.
This proprietary analytical technique will deliver an accurate forecast of outcomes in the event of a planned or unplanned change in any specific service or product attributes… e.g. what price increase might be achievable given an increase in quality