Prospect can deliver genuine revelations about the markets in which our clients operate - this is the essence of what Prospect does
Individuals are satisfied by different combinations of service/product attributes and their opinions change over time. Prospect appreciates the complexity of reality and deploys a set of advanced and original techniques to measure satisfaction and help organisations improve what they do.
Customer centric organisations understand customer needs and this intelligence pervades the enterprise. Prospect provides consultancy services including audits and metrics to support improvement
Prospect has considerable experience in all areas of market research including consumer, B2B and investor surveys
Prospect provides access to hard to reach investment market professionals including brokers' salesmen, analysts and advisors, investment banking advisors, financial journalists, institutional and private shareholders and other market participants. Forewarned is forearmed.
Prospect uses a wide range of techniques to measure the change in both quantitative and qualitative performance indicators. Network mapping, semiotics and general research are just some of the data capture processes that can be deployed to provide management with a multi-faceted performance dashboard
Our proprietary technique identifies the needs of consumers for any purchase or behaviour. Based on the original work of Maslow and Murray, Needscapes segment markets based upon need, measures the relative importance of these need segments and profiles brands or services in their ability to satisfy consumer need. A Needscape is a graphical representation of the total need in a market that have been proven to provide an excellent shorthand of the market structure. They have been relied upon heavily within companies for strategic planning and monitoring
Fund-raising and budgeting require effective business plans but many MD's of developing business lack the time and experience to draft compelling business plans that promote and direct the venture. Prospect can help in this area
Prospect assists in developing the key messages, disseminating these messages effectively and measuring impact on relevant stakeholders.
Companies that understand customer preferences before a product is launched can avoid many pitfalls. Prospect provides companies with access to hard to reach consumers and customers, and pin-points what they want.
Companies need to identify competitive advantage that can sustain them through fast changing markets. Prospect helps senior management formulate strategy from which successful tactical plans can be developed and implemented
Prospect provides support in all areas of marketing particularly through the gathering of intelligence, the testing of propositions and the measurement of performance
Prospect helps companies get higher returns from sales resources by improving information flows and controls within sales teams.
Members of the Prospect team have worked with venture capital firms and acquisitive corporate clients since 1988. We conduct in-depth research and analysis driven by extensive experience of transaction based risks.
Prospect captures the perceptions and aspirations of all stakeholders in an enterprise, be they employees, management, Board directors, shareholders, advisors, competitors, customers, commentators and analysts. This structured process generates an invaluable snap-shot of the health of an organisation
Many UK companies are recognising the need to get deeper insight into the consumer. We help companies to exploit this more effectively through a range of procedures (utilising intranets, consumer feedback loops and other consumer models) as well as personnel development