Prospect focuses on the needs and behaviour of participants within consumer, business-to-business, investment, public service and charitable arenas

The public sector is increasingly sensitive to the demands of the customer. The importance in their ability to satisfy and measure their requiremnts is recognised. At Prospect we have developed several methods to develop the customer experience.		Charities need to understand what drives donations and what actions make the most beneficial impact on their stakeholders. Prospect uses wide ranging research skills to deliver this understanding and improve outcomes.
Prospect has worked in London and Houston helping clients improve their lines of communication. Risk management requires confidence that the true story is getting back to base. Prospect has helped with 360 degree reporting and other passage of information issues.		The partners at Prospect have been working in the venture capital sector since 1988. Although the due diligence is commonly focused on market potential, Prospect has also been asked to assess specific elements ofthe target businesses such as management capability, product launch forecasts and customer sentiment
Our experience has been diverse covering many aspects of the national curriculum, such as PE and Citizenship. We have conducted projects among teachers, pupils and local authorities.		There is probably not a market sector we have not worked in, ice to skin cream, baby to olive oil. The tasks have involved positioning, pricing, advertsing and packaging.
Prospect has worked with producers and marketeers of beer, spirits and soft drinks both within the on and off markets. Projects have covered most European countries with emphasis on the UK, Scandinavia and Poland.		We have experience of working on air, sea and road travel, tourist destinations, and package holidays.
We have succesfully conducted projects throughout Europe and the US.